Videos are unique. They grab attention and can be interesting to watch. When scrolling through social media and coming across a video, chances are high that you click on it. Even if you don’t check it till the end, there’s always a temptation to check what it entails. That’s the power of video marketing!
People love videos. You are missing a lot if you don’t add videos to your content. Great videos make people stay longer on your page, which can increase engagement and conversions.
In today’s guide, we look at the top types of video content that you can use to increase viewer engagement. Keep reading to learn about them and choose the best for your business.
1.Podcasts Videos
Podcast videos have become a popular form of content because of their engagement. Usually, a podcast contains a series of videos on a particular topic. They can take any form, such as interviews, storytelling, or conversation. The main reasons for using podcast videos are to inform your customers or followers and keep them engaged with your brand. As such, you should know how to create a good podcast to enjoy a positive outcome.
After recording, you should edit the videos well, highlighting the key points. If you aren’t familiar with podcast editing, you can seek video marketing services to have the work done at a small fee. The right podcast can appeal to your audience and increase your brand awareness.
Here are helpful tips on recording podcast videos for your brand:
- Plan your podcast well. Choose a good topic, structure the content, and write a script to avoid forgetting essential ideas.
- Get your equipment ready.
- Record, edit, and publish on multiple platforms.
- Monitor the performance of the podcast to determine areas for improvement.
2.How to Videos
‘How-to’ videos are like explainer videos. They simplify a complex topic by providing steps for doing it well. In your business, you can decide to create videos on doing things related to your industry. For instance, if you sell sofa sets, you can see videos on how to clean sofas or how to prevent your sofa sets from being damaged. The videos are informative and can keep your users engaged. The people who check them know that you care for them.
You can create a ‘how to’ video on anything which your customers might want to know. As such, you should check what users search most on search engines to get an idea of the right videos to make. You can also check what your competitors are doing to develop great topics. When you finally come up with the topic, do the video well, ensuring that it’s of high quality. By doing so, you will increase the credibility of your business and may enjoy more drive engagement.
3.Inspirational Videos
Inspirational videos are also known as motivational videos. They aim to encourage your audience or even uplift their spirits. Many people are always looking for encouragement, and your content can attract many viewers if it offers such content.
Here are the main types of inspirational content that you can create and post to increase your drive engagement.
Personal Story
You can use your own story to motivate others. Here, you should tell vital details on how you overcame multiple obstacles to be where you are today.
Motivational Speech
Besides your story, you can compile a list of important quotes or speeches by iconic people. You can then use them to inspire your audience and show them everything is possible.
Hero’s Stories
Do you know a resilient person who has made it in life? If so, you can invite that person to your podcast. They will encourage or motivate your audience as they narrate their stories, what they went through, and how they made it to where they are now.
4.Memes and Animation Videos
Memes are a popular form of video that you can consider today for your brand. As you know, these videos are fun and engaging. They make people happy, so they always have a high shareable rate. Besides, they create an instant connection with the user, which can make the users want to know about your brand.
If you would like to use memes and animation content, start by understanding your audience first. Millennials and genZ will most likely love their animations, compared to older people. After that, create videos that resonate with your brand because this is a form of marketing. You can pick a topic on how to, an explainer, or anything that would be marketable. The animation should be done well, so you shouldn’t hesitate to seek animation services.
5.Behinds the Scene Videos
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Behind the scenes videos are as the name implies. They show your audience what your business does behind the cameras. For instance, if you are in the food industry, you can give your audience a view of the food preparation process and everything you do. That information increases the credibility of your business. It makes people trust you more because you maintain transparency in everything you do.
If you are still growing your brand and need to increase customer loyalty, try behind-the-scenes videos. When making the videos, be sure to involve your team. You can also highlight the challenges you face and how to solve them.
Conclusion
Video content is helpful in today’s digital world. Many people use smartphones and spend their hours on them daily. If you post interesting videos, many people will view and share them. With time, the engagement may increase, and you may even sell more.
So, choose the right type of videos and do it well to enjoy more customer drive.
